STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive it’s new ‘bet with the leaders’ campaign.
The deal put together by SportQuake will see the former Manchester United and Denmark goalkeeper serve as a global ambassador for STS, including his image rights to be used across STS campaign touchpoints including OOH, Digital, TV, Print and appearances and key business events. This partnership is an extension of STS’s domestic sport strategy, as they also sponsor the Polish National Football Team, Jagiellonia Białystok and are involved in eSports teams i.a.and x-kom AGO.
