the power of

being brand-first

Being brand-first means planning and buying sponsorship based on what works best for your brand and target audience – not based on preconceived trading relationships with specific sports, teams or talent.

Everton F.C. players at Goodison Park

what

we do

As an agency, we act as an extension of your team, delivering an end-to-end service spanning 360-degree planning and buying, activation, and analysis. Our approach is underpinned by the belief that buying sports sponsorship is like buying media; and it is done best when you are aware of all the options.

The discovery phase

As an agency, we start by getting to know you and your brand. What are your goals? Your challenges? Where does sponsorship fit into your brand strategy? What do you need from a sports agency? Are we a good fit?

We share initial thinking and data to inspire what’s possible both commercially and creatively, through market analysis, cultural insights, case studies, and early ideas – offering a well-rounded view of opportunities and potential directions.

Strategy & proposition development

We want to deliver a distinct approach for your brand; one that helps you stand out in your category and unlocks growth.

We put high quality strategic thinking and effective comms planning front and centre of shaping strategy and value proposition. This phase also brings you together for chemistry meetings with the team, tournament and talent best suited to deliver your brief.

Negotiation & procurement

On agreeing strategy and partners, we help you secure the optimum contract, including both the marketing rights you need to stand out and the best commercial terms.

Sports sponsorship is a fast moving, competitive marketplace with opaque pricing. We are champions of fee transparency – you always know what you are paying for and why.

Implementation & activation

We help integrate sports sponsorship into your wider marketing strategy, including your wider internal and agency teams.

From internal alignment and launch strategy to ongoing campaign planning and content creation, we support you to ensure your investment delivers from day one.

Sponsorship success measurement

We advise on how to track your sponsorship from brand awareness to shifting perception, building recall, and driving favourability.

We also help quantify the halo effect of prominent brand placement, to give you the insight to prove value, optimise performance, and make smarter ongoing decisions with your investment.

360º platform

neutral planning & buying

If you want to buy sports audiences effectively and at the right price you need to be aware of all the options. We work across all sports, all inventory including:

A snapdragon shirt

Football
sponsorship

The dominant force in sports sponsorship, accounting for around a third of all sports sponsorship spend. Huge case studies, unrivalled scale, unmatched frequency, and the largest, most engaged social audiences in global sport. The Premier League alone delivers 380 matches a season, reaching 3 billion fans worldwide.

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F1

Formula 1
sponsorship

Followed globally. Activated locally. A place where sports, luxury and tech come together. Formula 1 gives brands access to premium IP, attractive audience demographics and a unique activation opportunity at 24 race weekends around the world, including the world-famous Paddock Club hospitality experience.

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eSports

Esports
sponsorship

The home of digitally native, younger audiences and one of the fastest-growing media ecosystems in the world. Esports delivers high engagement and immersion, with a scope for freedom and creativity not offered in all traditional sports.

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UFC

UFC
sponsorship

High-intensity, high-loyalty. UFC reaches over 900 million households and dominates on platforms like TikTok and YouTube. A powerful option for dynamic, digital-first brands looking to make an impact.

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Lebron James plays for LA lakers

Basketball
Sponsorship

A youth-driven, culture-rich sport with standout digital engagement and global reach – with the NBA drawing a TV audience of 1 billion fans. Basketball connects brands to a diverse, style-conscious fanbase with influence beyond the court.

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Coco Gauff plays at the Miami Open

Tennis
Sponsorship

A global sport with elite events across five continents in a year-round calendar. Tennis sponsorship offers brands affluent audiences, and high visibility at iconic moments like Roland Garros and the Miami Open.

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Boxer

Boxing
sponsorship

A sport with deep heritage and modern appeal. Boxing reaches millions of fans globally, with headline fights driving strong viewership across linear and digital platforms. A powerful option for brands seeking high-impact, culturally relevant moments at the intersection of sport and entertainment.

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Cricket player

Cricket
sponsorship

One of the most-followed sports globally drawing 2.5 billion fans, with massive reach across South Asia, the UK and Australia. From the fast-paced IPL to test cricket tradition, it provides flexibility for brands to tailor messaging across formats and fanbases.

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Marcus Smith plays for Harlequins

Rugby
Sponsorship

Values-led, trusted, and built on loyalty. Rugby offers high-impact visibility in both hemispheres through major tournaments like the Rugby World Cup, or an opportunity to engage with local communities with teams within Premiership Rugby.

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LPGA player

Golf
Sponsorship

Precision, prestige and global hospitality. Golf is one of the sports of choice for C-suite engagement and premium brand alignment, with standout opportunities across golf’s global portfolio.

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our

clients

Flipster
etoro-logo
Stake
Logo_of_Garena_Free_Fire-1
SNK
FBS2.0_B_W-1
Libertex-1
fun88-logo

"SportQuake has been a key partner in helping eToro unlock the strategic potential of The Premier League. With their expertise, we developed and executed a multi-club sponsorship strategy that positioned eToro as a category leader and engaged The Premier League’s high value audiences.”

Stephanie Wilks-Wiffen, Marketing Director (UK & Dach), eToro

“SportQuake are experts in our industry and know exactly what we needed to do in order to build our brand on a global scale through sports sponsorship. Their help and support has been invaluable as we have navigated a variety of sponsorship strategies across multiple sports.”

Brais Pena, Chief Strategy Officer, Stake

"SportQuake know our industry and the football industry back to front. They are honest and completely transparent. This was our first sponsorship and SportQuake acted as mentors to ensure we had the best strategy for our brand."

Louis Cooper, CCO, Axi

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