we are a
We help brands plan and buy sports sponsorship better.
the power of
Being brand-first means planning and buying sponsorship based on what works best for your brand and target audience – not based on preconceived trading relationships with specific sports, teams or talent.
what
As an agency, we act as an extension of your team, delivering an end-to-end service spanning 360-degree planning and buying, activation, and analysis. Our approach is underpinned by the belief that buying sports sponsorship is like buying media; and it is done best when you are aware of all the options.
The discovery phase
The discovery phase
As an agency, we start by getting to know you and your brand. What are your goals? Your challenges? Where does sponsorship fit into your brand strategy? What do you need from a sports agency? Are we a good fit?
We share initial thinking and data to inspire what’s possible both commercially and creatively, through market analysis, cultural insights, case studies, and early ideas – offering a well-rounded view of opportunities and potential directions.
Strategy & proposition development
Strategy & proposition development
We want to deliver a distinct approach for your brand; one that helps you stand out in your category and unlocks growth.
We put high quality strategic thinking and effective comms planning front and centre of shaping strategy and value proposition. This phase also brings you together for chemistry meetings with the team, tournament and talent best suited to deliver your brief.
Negotiation & procurement
Negotiation & procurement
On agreeing strategy and partners, we help you secure the optimum contract, including both the marketing rights you need to stand out and the best commercial terms.
Sports sponsorship is a fast moving, competitive marketplace with opaque pricing. We are champions of fee transparency – you always know what you are paying for and why.
Implementation & activation
Implementation & activation
We help integrate sports sponsorship into your wider marketing strategy, including your wider internal and agency teams.
From internal alignment and launch strategy to ongoing campaign planning and content creation, we support you to ensure your investment delivers from day one.
Sponsorship success measurement
Sponsorship success measurement
We advise on how to track your sponsorship from brand awareness to shifting perception, building recall, and driving favourability.
We also help quantify the halo effect of prominent brand placement, to give you the insight to prove value, optimise performance, and make smarter ongoing decisions with your investment.
our
the latest
Insights
Impact X - where creativity meets performance
A wave of innovation has inspired the launch of Impact X – a new annual initiative spotlighting the most impactful, creative and effective brand partnerships within this rapidly evolving world of sports sponsorship.
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