Overview
Looking to accelerate growth across China, the financial services company Home Credit worked with SportQuake to develop the CSL’s first multi-club uniform partnerships.
The Challenge
Having entered the Chinese market in 2007 and achieve steady growth, Home Credit wanted to make a unique marketing move that would accelerate awareness and drive sales in the country.
The Solution
Following an extensive analysis of available sponsorship opportunities that would resonate with Chinese audiences, SportQuake worked with Home Credit to develop a multi-club sleeve partnership in the Chinese Super League for three key reasons:
High Density Marketing Platform – A multi-club approach would provide Home Credit with an ‘always on’, high-density marketing platform, incl. branding at 20% of all CSL games, enabling the brand to promote their services across China.
Market Leading Brand Positioning – As the first multi-club uniform partnership in the CSL, Home Credit aligned themselves with the league’s other leading global, blue-chip financial sponsors.
Nationwide PR Coverage – By staggering the announcements of the multi-club partnership, Home Credit could maximise exposure at the start of each partnership and continue to maintain heightened awareness levels throughout the season.
The Result
Through the multi-club partnerships, Home Credit were able to engage over 22m fans in the four home cities, while simultaneously driving nationwide awareness with branding at 20% of CSL games.
Find Out More
To find out more about Home Credit’s partnerships in the Chinese Super League, contact the team at [email protected].
