Transfermate & Haas F1

Working across the entire sports ecosystem – all sports, all rights holders, all inventory – SportQuake helped TransferMate to understand the global marketplace and identify the most impactful strategy that would align with their brand.

Following an extensive analysis, SportQuake worked with TransferMate to develop a Global Partnership in F1 with Haas for 5 key reasons:

• Global Brand Awareness – F1’s popularity was soaring following the release of Netflix’s immensely popular ‘Drive To Survive’ series. This allowed TransferMate to drive global awareness across a cumulative annual audience of 1.5bn+, with on-car branding and logo placement on drivers’ uniforms at every F1 race in 2022.
• Product Integration – As a B2B orientated brand, TransferMate could integrate their cross-border payments services throughout Haas F1 business operations, showcasing their value at one of the world’s leading global race teams.
• B2B Case Study – This integration gave TransferMate a compelling case study, highlighting the benefits that the brand could provide global businesses.
• Authentic Brand Marketing Platform – F1 is the most technologically advanced, data-driven sport in the world. A global partnership with Haas F1 provided TransferMate with an authentic brand storytelling platform to communicate key messages linked to innovation, precision and data security.
• Market Leading Brand Positioning – As a leader in their category, F1 sponsorship elevated TransferMate alongside other blue-chip partners from within the financial services industry including Goldman Sachs, Santander and Citi.

The partnership with Haas F1 placed TransferMate at the heart of the team’s global business operations throughout the 2022 season, helping Haas to successfully navigate 22-races in 21 countries across the world.

We’re unable to share exact results due to confidentiality.