Welcoming Hotels.com To London as Tottenham Hotspur Sponsor

Overview

SportQuake developed Hotel.com’s European football strategy as the brand became the Official Accommodation Partner of Tottenham Hotspur.

The Challenge

As Hotels.com prepared to open their new London headquarters, the digital booking brand were looking to make a marketing move that would help to cement their position in the UK capital and drive brand awareness in order to connect with consumers en masse.

The Solution

Following an extensive analysis, SportQuake worked with Hotels.com to develop a global partnership with Premier League side Tottenham Hotspur for three key reasons:

• London HQ Alignment – Based in the heart of north London in the country’s #1 stadium, partnering with Tottenham would provide Hotels.com with an exclusive location for money can’t buy experiences to drive customer acquisition campaigns in their new home city.
• Digital First Approach – As a digital-first business, Hotels.com could drive awareness throughout the football season by sharing club-branded content with Tottenham’s 42m social media followers.
• Product Integration Opportunities – As an official club partner, the brand could leverage Tottenham’s fan database to share exclusive offers, including access to the Hotels.com loyalty programme.

The Result

The partnership served as an extension of the company’s sponsorship with the UEFA Champions League, giving the travel booking brand extensive marketing rights, while also providing unique access to a multi-purpose entertainment venue in their new home city.

 

Find Out More

To find out more about Hotel.com’s European football strategy, contact Pat McColgan at [email protected]