FBS & Barcelona Football Sponsorship To Drive Growth

the background

Partnering with the world's richest club to drive growth

Founded in 2009, FBS wanted a high-profile platform to position themsleves in the mainstream as a leading trading company and diferentiate from smaller, less well-financed rivals. SportQuake worked with the brands to achieve this, developing a partnership with FC Barcelona to support global brand awarness and drive growth.

client

brief

Looking for a high-profile platform to publicly position their brand as a leader in online trading, SportQuake worked with FBS to execute a long-term partnership with the La Liga champions.

brand-first

Approach

SportQuake provided FBS with insights into their category, taking time to understand what made their brand distinct. Providing an independent analysis of the football ecosystem to help FBS uncover where the white space was to create impact.

Based on these insights, we worked with FBS to develop the right football strategy, identifying the available opportunities within this. Together, we developed a strong proposition and creative ideas for the brand to discuss with their internal stakeholders.

We negotiated an optimum set of marketing and commercial rights to drive FBS’s strategy to budget. This involved the creation and coordination of the deal team, including key stakeholders from across FBS’s business.

A high touch consultancy service maximised FBS’s partnership investment. We work collaboratively with their key stakeholders to ensure there was strong alignment and a clear and detailed marketing plan in place prior to resources being created.

insights &

Impact

High impact launch – SportQuake co-ordinated the partnership launch with news of Barcelona topping the Deloitte Money League for the first time, underlining FBS’s financial strength by partnering with the world’s richest club.

First quarter success – The partnership dominated FBS-related conversations online, as global publicity from international trade media combined with a Barcelona-focused digital activation to produce a 25% surge in FBS users in Q1 2020.

Enhanced CSR initiatives – FBS used Barcelona IP to kick-off new CSR initiatives, boosting their long-term reputation by driving widespread awareness of their #FBSForHumanity campaign.

We’re unable to share exact results due to confidentiality.

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