SportQuake
THE GREAT PREMIER LEAGUE SPONSORSHIP RESET
A rare opportunity to secure scale, credibility, and first-mover advantage triggered by the Premier League’s ban on front-of-shirt betting sponsors.
a defining
sponsorship moment
From the 2026/27 season, betting brands will no longer be allowed to hold the principal front-of-shirt sponsorship position in the Premier League.
This regulatory shift is reshaping the Premier League sponsorship market, creating a one-off reset in pricing, availability, and brand positioning.
the greatest
sponsorship opportunity since 2006
What's changing
For the past decade, betting brands have dominated Premier League front-of-shirt sponsorship, setting the market price
This proven business model for betting set pricing benchmarks that were sustainable for betting brands, but inaccessible for many non-betting sectors
Key shifts
Betting brands exit
Clubs bring a record number of premium sponsorships to market
12 clubs (60% of the league) will be seeking new front-of-shirt partners simultaneously
Market implications
Reduced competitive pressure as premium-paying betting brands exit
Record supply of top-tier sponsorship assets available at once
Downward pressure on valuations and short-term window where new brands can access one of the world’s most powerful sports marketing platforms on materially improved terms
What this means for your brand
More affordable access to the league’s most valuable inventory
Greater choice across clubs, audiences, and markets
The chance to become the new face of Premier League sponsorship
Beyond
the logo
Unmatched Global Scale
- 3bn global audience
- Broadcast in 190+ markets
- Twice the TV reach of next biggest sport, four times the social engagement
Premium Fan Engagement
- Strong emotional connection between clubs and fans
- High trust, loyalty, and engagement with team sponsors
- Always-on engagement across broadcast, digital, social, and live environments
A Proven Growth Platform
- High media value and ROI
- Bespoke activation opportunities beyond matchday
- A multi-channel ecosystem that drives brand growth at scale
the most powerful IP
in world sport
Front-of-shirt sponsorship places your brand at the centre of the Premier League narrative, with high visibility across:
- Global broadcast and streaming
- Digital and social platforms
- Gaming, highlights, and editorial coverage
How Sportquake helps
We act as your Premier League planning and buying partner — an extension of your internal marketing and commercial teams.
OUR CORE BELIEF:
“If you want to buy the Premier League effectively and at the right price you need to be aware of all the choices”.
01
Market insight and opportunity mapping
02
Strategy and value proposition development
03
Rights negotiation and procurement
Fee paid via rights owner commission model (Success Only)
04
Activation planning, integration, and launch
Fee Paid Via Brand
We make sure you get the right asset, on the right terms, to grow your business.
the timeline
DON’T MISS OUT
Timeline
Now
Record availability
Now - May
Planning and buying window
12 Premier League front-of-shirt sponsorships
July 2026
New sponsorships go live
Outcomes
SportQuake
Don't miss the window
First movers capture disproportionate value, secure the strongest club fit, the best economics, and leading positioning as the new face of Premier League sponsorship.
Decisions are already being made across the league. Start the planning process now.
Let's Talk
Reach out to [email protected] to learn more about the biggest sports sponsorship opportunity in 20 years.
