sports sponsorship
why do brands invest in
sports sponsorship?
Sports sponsorship connects brands with one of the most passionate and loyal audiences. It’s a powerful way to build brand awareness, trust, and unlock new markets.
From cricket to rugby, boxing to tennis, our cross-sport insights help you compare opportunities to make smarter, more impactful decisions.
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Basketball sponsorship
A youth-driven, culture-rich sport with standout digital engagement and global reach – with the NBA drawing a TV audience of 1 billion fans. Basketball connects brands to a diverse, style-conscious fanbase with influence beyond the court.
Tennis sponsorship
A global sport with elite events across five continents in a year-round calendar. Tennis sponsorship offers brands affluent audiences, and high visibility at iconic moments like Roland Garros and the Miami Open.
Boxing sponsorship
A sport with deep heritage and modern appeal. Boxing reaches millions of fans globally, with headline fights driving engagement across linear and digital platforms. A powerful option for brands seeking high-impact, culturally relevant moments.
Cricket sponsorship
One of the most-followed sports globally drawing 2.5 billion fans, with massive reach across South Asia, the UK and Australia. From the fast-paced IPL to test cricket tradition, it provides flexibility for brands to tailor messaging across formats and fanbases.
Rugby sponsorship
Values-led, trusted, and built on loyalty. Rugby offers high-impact visibility in both hemispheres through major tournaments like the Rugby World Cup, or an opportunity to engage with local communities with teams within Premiership Rugby.
Golf sponsorship
Precision, prestige and global hospitality. Golf is one of the sports of choice for C-suite engagement and premium brand alignment, with standout opportunities across golf’s global portfolio.
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