sports sponsorship
why do brands invest in
MMA sponsorship?
MMA delivers high-energy entertainment with loyal, fast-growing fan communities. With the help of UFC, the sport has grown into one of the most-watched in the world, driven by high-impact events, viral content, and star power.
MMA sponsorship offers brands a platform built on resilience, reach, and relevance.
global awareness
Reach 900 million households across the globe through consistent live events
cultural relevance
Align with the values of strength, discipline and authenticity that define the sport and its fans
tailored activations
Use IP, fighters, Octagon branding and content series to build measurable campaigns that land
real storytelling
Tap into some of the most compelling origin stories in sport from UFC athletes
aligning with
precision & power
MMA is one of the fastest-growing sports globally, with UFC leading the charge. UFC’s digital reach, driven by star athletes, often outperforms traditional sports.
00M
households reached
00+
countries reached
00
events annually
partnerships in action
Israel Adesanya x Stake
We brokered Stake’s first UFC ambassador with icon Israel Adesanya. The partnership delivered 78+ million impressions and $1.7M+ in media value during UFC 259 fight week. By tapping into Adesanya’s global fanbase with exclusive content, promotions and VIP experiences, Stake boosted brand awareness and strengthened its position in combat sports.
spotlight on
UFC
Global reach with growing momentum
UFC has redefined combat sports promotion with its star-studded events and high-stakes matchups. UFC sponsors gain access to the sport's digital footprint, with millions of followers and driving cultural relevance across TikTok, Instagram, and YouTube.
High-impact activations
From behind-the-scenes series like UFC Embedded to walkouts, weigh-ins, and Octagon branding, MMA sponsors gain access to a content engine with built-in storytelling and weekly moments to activate around.
Athlete influence at scale
UFC athletes are media platforms, blending performance and personality. Many, such as Khabib Nurmagomedov and Israel Adesanya, rival top-tier footballers in reach, giving sponsors of UFC even more ways to connect across sport and entertainment.
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