sports sponsorship
why do brands invest in
Football sponsorship?
Football sponsorship gives brands unrivalled global exposure, credibility through association with the sport’s biggest teams, and constant visibility via a year-round stream of content. Football keeps brands at the centre of the global conversation.
global awareness
Weekly exposure to engaged and passionate audiences worldwide
trust & credibility
Alignment with globally respected teams, athletes and tournaments
user acquisition
Promotional opportunities across partner owned channels
customer retention
Money can’t buy experiences and partner collaborations
global exposure
The world’s #1 sport
Football is the world’s most popular sport, with leading European leagues representing four of the top five most watched leagues. The Premier League dominates, with a cumulative annual audience of over 3 billion viewers.
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alignment with the
world's biggest teams & athletes
Brand sponsors integrate the world’s most well-known and globally respected sports teams and leagues to elevate brand campaigns. These teams are made up of iconic global superstars who boast devoted fanbases of their own, including Cristiano Ronaldo, the most followed person globally.
'always on'
Marketing Platform
A 24/7/365 mix of content across multiple media platforms creates a continuous cycle of content, putting brand sponsors at the heart of the global football narrative.
spotlight on
The Premier League
Most popular league in the world
The Premier League attracts a global audience of 3 billion each season, making it the most widely followed sports competition in the world. In the UK alone, it reaches 614 million viewers.
Always on marketing opportunities
With 380 matches over 10 months, the Premier League offers constant action. Fans engage year-round with a mix of content from clubs, players, sponsors, media, and creators, creating continual marketing opportunities on and off the pitch for brands.
Premium IP & brand association
Nine of the world’s top 20 football clubs compete in the Premier League. Partners benefit from strong consumer trust and cultural relevance, elevating global perception through association with one of sport’s most prestigious and influential properties.
Unmatched audience & reach
The Premier League averages 312,000 social mentions per hour, driving exceptional digital engagement. Sponsorship access extends to over 150 million EA Sports players and 11 million Fantasy participants, giving brands powerful reach across gaming, social media, and football fan communities worldwide.
Bespoke partner packages
Premier League packages include in-game assets (shirt and sleeve sponsorship, LED boards, backdrops, naming rights) and extend beyond matches. Brands benefit from influencer campaigns, digital content, OTT broadcast integrations, and targeted social media activations across global fan communities.
how can
SportQuake help you?
Understand your brand goals
Understand your brand goals
As an agency, we start by getting to know your brand – what you’re trying to achieve, what’s standing in the way, and where sport can help.
We work across the full football ecosystem: federations, leagues, teams and players. Our discovery phase brings together market analysis, cultural insights and case studies to show you what’s possible both commercially and creatively.
It’s about understanding your goals, inspiring ideas and setting the direction to create the ultimate football strategy.
Identify the smartest marketing rights
Identify the smartest marketing rights
We want to deliver a distinct approach for your brand; one that helps you stand out in your category and unlocks growth.
In this phase, we help you understand which marketing rights will deliver against your objectives. From in-game assets like front-of-shirt and sleeve sponsorship, LED, DBR, interview backdrops and stadium naming rights, to opportunities beyond the game such as influencer marketing, social, OTT broadcast and digital content.
We put strategic thinking and effective comms planning front and centre of this stage. We also bring you face to face with the team, tournament or talent best placed to bring your brief to life for a chemistry meeting.
Secure the optimum contract
Secure the optimum contract
On agreeing strategy and partners, we help you secure the optimum contract – the marketing rights you need, on the best commercial terms.
That includes everything from player access for TVCs, OOH and retail, use of iconic venues for B2B events, B2C experiences, product integrations, CSR opportunities supporting the community, charitable initiatives and much more.
Football sponsorship moves fast as a competitive marketplace with opaque pricing. We are champions of fee transparency so throughout this process, you’ll always know what you are paying for and why.
Integrate and tailor bespoke activations
Integrate and tailor bespoke activations
We help integrate sports sponsorship into your wider marketing strategy, aligning with your internal teams, external agencies and wider brand plans. That includes use of IP, co-branded products and on-pack promotions designed to drive impact.
From launch strategy to day-to-day campaign planning and content creation, we support you to ensure your investment delivers from day one.
Measure the success of your sponsorship
Measure the success of your sponsorship
We advise on how to track your sponsorship from brand awareness to shifting perception, building recall, and driving favourability.
By quantifying the halo effect of prominent brand placement, we give you the insight to prove value, optimise performance, and make smarter ongoing decisions with your investment. Plus, we keep you ahead of the game on emerging opportunities in football, including esports and the women’s game.
get in touch