sports sponsorship
why do brands invest in
Esports sponsorship?
Esports continues to break viewership records on its growth trajectory, powered by an estimated 3 billion global gamers. The sport uniquely captures a demographic that has drifted away from traditional media, providing brands with a platform to reach a young, engaged and tech savvy audience.
Esports is built on digital-first platforms where communities gather, content is shared in real time, and loyalty runs deep.
global awareness
Reach and engage one of the biggest cultural interest groups in the world
cultural credibility
Earn the trust of digital natives who value authenticity and community.
reach Gen Z
Sit at the heart of the conversation with Gen Z and millennial audiences
digital first
Deliver interactive campaigns with real-time insights and measurable ROI
reach a highly
loyal & passionate audience
Wide reach, targeted audience
Esports attracts millions of viewers worldwide. Platforms like Twitch and YouTube Gaming have become essential hubs, offering brands a direct line to fans. Whether it’s League of Legends or Valorant, each community has its own identity that brands target.
Creativity meets performance
As a digital led sport, brands benefit from immersive, digital activations that can track real-time data on audience engagement, views, click-through rates, and even direct conversions – helping to prove ROI and key for retargeting campaigns.
Build brand loyalty
Fans notice when brands support their world, becoming part of their community. Whether it’s through sponsoring a team or a tournament, authentic integration leads to higher engagement and brand trust, with 78% of esports fan feeling positively towards brand sponsors.
Partnerships in action
Flipster x TALON
Flipster makes esports debut as official crypto exchange partner of TALON’s Dota 2 Team, powering a new era of fan engagement. The partnership aims to bridge the energy of esports with the empowerment of digital assets, fostering education, and inclusive participation across both worlds.
how can
SportQuake help you?
Understand your brand goals
Understand your brand goals
As an agency, we start by getting to know your brand – what you’re trying to achieve, what’s standing in the way, and where sport can help.
We work across the full esports ecosystem: game providers, tournaments, teams and players. Our discovery phase brings together market analysis, cultural insights and case studies to show you what’s possible both commercially and creatively.
It’s about understanding your goals, inspiring ideas and setting the direction to create the ultimate esports strategy.
Identify the smartest marketing rights
Identify the smartest marketing rights
We want to deliver a distinct approach for your brand; one that helps you stand out in your category and unlocks growth.
In this phase, we help you understand which marketing rights will deliver against your objectives. From traditional assets like uniform branding, tournament naming rights and team partnerships to unique esports opportunities, such as in-game integration and live stream takeovers.
We put strategic thinking and effective comms planning front and centre of this stage. We also bring you face to face with the tournament or team best placed to bring your brief to life for a chemistry meeting.
Secure the optimum contract
Secure the optimum contract
On agreeing strategy and partners, we help you secure the optimum contract – the marketing rights you need, on the best commercial terms.
That includes everything from use of IP, in-game promotions, player access, OOH and retail, team HQ access for B2B events, B2C experiences, product integration and CSR opportunities supporting social and charitable initiatives.
Esports sponsorship moves fast as a competitive marketplace with opaque pricing. We are champions of fee transparency so throughout this process, you’ll always know what you are paying for and why.
Integrate and tailor bespoke activations
Integrate and tailor bespoke activations
We help integrate sports sponsorship into your wider marketing strategy, aligning with your internal teams, external agencies and wider brand plans.
We provide strategic insight to guide brand planning and activation ideas in a fast-changing space defined by innovation and passionate communities.
From launch strategy to day-to-day campaign planning and content creation, we support you to ensure your investment delivers from day one.
Measure the success of your sponsorship
Measure the success of your sponsorship
We advise on how to track your sponsorship from brand awareness to shifting perception, building recall, and driving favourability.
By quantifying the halo effect of prominent brand placement, we give you the insight to prove value, optimise performance, and make smarter ongoing decisions with your investment.
Plus, we keep you ahead of esports evolution, tracking emerging titles, breakthrough stars and major tournaments.
get in touch