Industry

Sport

Sponsorship

Scallop become principal partner of Norwich City

News

Scallop become principal partner of Norwich City

Scallop have become a principal partner of Norwich City in a football sponsorship deal planned and negotiated by SportQuake.
Jorginho of Italy celebrates with the European Championship Trophy

Insights

3 key football sponsorship trends in 2021

SportQuake CEO Matt House looks back on 2021, highlighting three key trends in football sponsorship this year.
Aurora Italia Become Juventus Regional Partner

News

Aurora Italia become Juventus regional partner

Aurora Italia, the leading fashion jewellery brand is pleased to announce that it has expanded its partnership through a collaboration with the winning Italian football club, Juventus.
Plarium

Insights

S1mple joins RAID: Shadow Legends as a playable character

After becoming shirt sponsor of Natus Vincere earlier this year, game developer Plarium have taken their collaboration to new heights, integrating iconic esports CS:GO player Oleksandr ‘S1mple’ Kostyliev as a playable character into their RAID: Shadow Legends title.
Crypto.com & UEFA partnership stadium

Insights

Crypto and sports sponsorship

SportQuake CEO Matt House recently spoke to Finance Magnates to share his insights on the trend, highlighting why brands are investing at such pace, how sector leaders Crypto.com and FTX are capitalising and how football sponsorship will be the next battleground for crypto brands.
How Plarium used esports sponsorship to reach Millennial & Gen Z audiences

Insights

How Plarium used esports sponsorship to reach Millennial & Gen Z audiences

The list of esports sponsors grew longer as Israeli game developer Plarium made history as the first game developer to become an esports shirt sponsor alongside CS:GO leaders Natus Vincere (NAVI).

Cristiano Ronaldo joins FreeFire

Insights

Integrating Cristiano Ronaldo into Garena Free Fire

Looking to maintain their position as the world's #1 mobile game, Garena Free Fire partnered with Cristiano Ronaldo, integrating the football icon into their game to lead the brand's Operation Chrono campaign.
How mobile game developers are using football sponsorship to reach new audiences

Insights

How mobile game developers are using football sponsorship to reach new audiences

It is well-known to Pocket Gamer readers how big mobile gaming has become, with technological developments prompting player numbers to surpass 2.5 billion in 2020.
Supercell & PSG Activation

Insights

How Supercell used Paris Saint-Germain sponsorship to accelerate global online awareness

Supercell's European Marketing Manager, Manuel Langegger, on the mobile game developer's sponsorship with Paris Saint-Germain. Langegger discusses why Supercell became a PSG sponsor, the results they've seen from the the partnership and advice he'd give to other game developers looking to invest in football sponsorship.