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Insights

5 brands winning at sports sponsorship

A well-planned sports sponsorship strategy is key to achieve your goals successfully and cost efficiently. In this article, we look at five case studies of leading brands who have created impactful sports sponsorship strategies to achieve key business and marketing goals.

Insights

4 reasons why brands sponsor The FIFA World Cup

There has been considerable controversy surrounding the 2022 Qatar FIFA World Cup. Despite this, the tournament is forecast to deliver record revenue, topping the $5.4bn generated during the 2018 instalment.

Insights

The key brand sponsors at the 2022 FIFA World Cup

The FIFA World Cup is the world’s biggest sporting event and a lucrative opportunity for brand sponsors to showcase their company to the world. With the 2022 Qatar World Cup set to kick off on 20th November, we’re looking at the key sponsors – from established partners to newcomers making their debut at the tournament.

Insights

How eToro used sports sponsorship to add 17M users

As cryptocurrency trading became a mainstream topic of conversation in 2018, eToro activated a game-changing sports sponsorship strategy that drove huge awareness across the world, helping the brand’s user base grow from 10 million in 2018 to 27 million in 2022. This is how they did it.

Insights

The key Premier League sponsors in 2022/23

The long-term sponsors and new entrants who will be making their mark in the Premier League this season.

The Hummel Everton 22/23 Mens Home Jersey, which is the official home kit for Everton Football Club for the 2022-2023 season

News

Stake become Everton shirt partner

Everton Football Club has confirmed a Club-record main partner agreement with Stake.

Insights

Web3 and sports sponsorship unpacked

SportQuake CEO Matt House speaks with E Crypto News on web3, crypto investment in sports sponsorship and the latest trends in the sector.

Manchester united & Tezos partnership announcement

Insights

Online trading, crypto, blockchain & football sponsorship

Football sponsorship investment by online trading platforms and crypto & blockchain businesses is booming! The brand sectors combined spending $277m on football sponsorship in 2021/22 (+295% year-on-year increase), making them the 5th biggest spender.

News

Stake sign Sergio Aguero as brand ambassador

Stake, one of the world’s fastest-growing cryptocurrency betting and gaming operators, is today proud to announce the signing of Sergio Aguero in a multi-year partnership deal.