OGC Nice and Robinhood announce multi-year front-of-shirt partnership
OGC Nice is proud to announce a landmark multi-year partnership with Robinhood, a global financial services company on a mission to democratize finance for all. As part of its expansion in the EU, the company has, this week, introduced a suite of new products for European customers, offering exposure to USstocks, Crypto and more. Beginning in the 2025/26 season, Robinhood will become the principal partner and front-of-shirt sponsor in domestic and European competitions for OGC Nice’s men’s and women’s first teams.
Founded in the US, Robinhood has redefined modern investing, creating products that enable millions of users to start investing at their own pace and on their own terms. This agreement marks the company’s first major entry into European football and features a fully integrated brand activation strategy. Beyond the match kits, the partnership includes high-visibility exposure across training and warm-up kits, stadium visual assets and digital ecosystems. Robinhood will also work with players and ambassadors, powering original branded content, including a dedicated web series and campaigns promoting fan engagement and a new era of financial empowerment.
A shared vision
This partnership reflects a deep alignment in values: boldness, accessibility, and innovation. Robinhood is more than a sponsor—it is a fast-growing global brand with cultural relevance among younger, tech-savvy audiences, aligned with the club’s vision. As OGC Nice continues its brand and partnership model transformation, it sought a partner with matching ambition.
“OGC Nice is very proud to welcome Robinhood at the heart of its project,” said Fabrice Bocquet, CEO of OGC Nice. “A modern and bold brand, deeply connected to new digital habits. Their international reach and their ability to challenge conventions are perfectly in line with OGC Nice’s ambition to open up to the world and to keep innovating.”
“This groundbreaking partnership with Robinhood reflects the global appeal of OGC Nice and the strength of our sponsorship platform—elevated by the timeless allure of the French Riviera,” said Cynthia Marcou, Director of Partnerships, Merchandising and Digital, OGC Nice. “United by a shared vision of ambition and innovation, we are writing a bold new chapter on and off the pitch.”
“We’re proud to partner with OGC Nice—a club that shares our passion, ambition and strong community roots. France is fast cementing its position as a global fintech hub – and it plays an important role in our international footprint,” said Johann Kerbrat, Senior Vice President and General Manager of Robinhood Crypto. “This partnership represents a personal and meaningful moment for me as a lifelong football fan who studied and began my career in Nice, but it also demonstrates our commitment to growing our presence as Robinhood expands across the EU. It presents an opportunity to connect with a passionate fan base and introduce new audiences to a cutting-edge suite of financial products.”
The partnership is strengthened by another major announcement as the new 2025/26 match kit from Kappa, featuring Robinhood, is slated to be unveiled on July 2.
KLUTCH Sports Group serves as Robinhood’s agency of record for partnerships in the sports and entertainment verticals. Its Global Partnerships division, led by Andrew Feinberg, played a key role in sourcing and facilitating this deal, in collaboration with leading sports sponsorship agency, SportQuake, headed by Founder and CEO Matt House.
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