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Insights

Crypto's sponsorship surge: $565M+ spent, 34 new deals, and football at the centre of strategy

SportQuake’s latest MarketPlace: Crypto Focus report reveals that crypto exchanges are back in growth mode, increasing investment to reach $565M in global sports sponsorship spend for the 2024/25 season – a 20% year-on-year increase, and just $120M off the all-time peak.

Insights

The Premier League's shifting brand landscape

News

Crypto Sports Sponsorship Spend Surges 20% Towards Record Levels

Insights

Online Trading's Sponsorship Boom: $183M Spent, 66 Brands Active, and the Premier League Leading the Charge

SportQuake’s latest Marketplace report reveals that online trading brands have tripled their sports sponsorship investment since 2019, reaching $183 million in 2024/25 – a new sector high.

News

Online trading triples sports sponsorship spend since 2019, according to SportQuake Marketplace report

SportQuake’s latest Marketplace report reveals that online trading brands have tripled their sports sponsorship investment since 2019, reaching $183 million in 2024/25 – a new sector high.

News

Flipster x TALON announce new partnership

Flipster makes esports debut as official crypto exchange partner of TALON’s Dota 2 Team, powering a new era of fan engagement

Insights

Behind the deal: Matt House on relaunching Fatal Fury with Cristiano Ronaldo

Matt House, CEO at SportQuake, is a key advisor behind major athlete-brand collaborations and helped to bring Cristiano Ronaldo into the relaunch of Fatal Fury: City of the Wolves. In this interview, Matt discusses the strategy behind the partnership, why athlete ambassadors matter, and where the future of athlete IP is headed.

Insights

How Formula 1 sponsorship works

Formula 1 is one of the most popular sports in the world with a global audience of 1.5 billion. In 2024, a total of £1.6bn was spent across Formula 1 central, team and race venue sponsorships.

News

Stake expands with new front-of-shirt sponsorship of Ñublense

Stake, a global leader in online casino gaming and sports betting, has announced a one-year front-of-shirt sponsorship with Chilean First Division club Ñublense.