Football Sponsorship
List of Premier League Sponsors
Find out about the full list of current Premier League front-of-shirt sponsors and what changes are coming for shirt sponsorship next year.
Premier League
The List of Sponsors
A complete list of Premier League front-of-shirt sponsors for the 2025/26 season.
This year’s lineup matters more than usual, as several deals end before the 2026 betting ban comes into force, and twelve clubs are expected to hit the market at once. Below is the full picture of who sponsors whom, and which slots are likely to open in the reset.
| Club | Front-of-Shirt Sponsor 2025/26 | Industry | Likely Availability in 2026 | Notes |
|---|---|---|---|---|
| Arsenal | Emirates | Airline | Unlikely | Long-term partnership; renewed multiple times (Current Deal until 2028) |
| Aston Villa | Betano | Betting | Yes | Betting FoS banned from 2026/27 |
| Bournemouth | bj88 | Betting | Yes | Betting FoS banned from 2026/27 |
| Brentford | Hollywoodbets | Betting | Yes | Betting FoS banned from 2026/27 |
| Brighton & Hove Albion | American Express | Financial Services | Unlikely | Strong long-term partner (Current Deal until 2031) |
| Burnley | 96.com | Betting | Yes | Betting FoS banned from 2026/27 |
| Chelsea | None/Unknown | N/A | Yes | No confirmed sponsor for 2025/26 Oracle is likely to sponsor until the end of the 25/26 season (expected to be announced 29th Nov) |
| Crystal Palace | NET88 | Betting | Yes | Betting FoS banned from 2026/27 |
| Everton | Stake.com | Betting | Yes | Betting FoS banned from 2026/27 |
| Fulham | SBOTOP | Betting | Yes | Betting FoS banned from 2026/27 |
| Leeds United | Red Bull | Consumer/Beverage | Unlikely | New partnership; multi-year Described as 'long-term commitment' |
| Liverpool | Standard Chartered | Financial Services | Unlikely | Long-term global partnership (Current Deal until 2027) While an extension is possible if Standard Chartered agrees to pay a huge price hike, the current mood is that Liverpool is ready to move on to a wealthier bidder for the 2027/28 season (InsideWorldFootball) |
| Manchester City | Etihad Airways | Airline | Unlikely | Part of CFG ecosystem; not changing |
| Manchester United | Snapdragon (Qualcomm) | Technology | Unlikely | New multi-year deal (Current deal until 2029) |
| Newcastle United | Sela | Hospitality | Possible | Deal terms not public; Multi-year deal started 2023 potential for change however Sela is owned by Saudi Arabia’s Public Investment Fund (PIF) - which also owns Newcastle United so a Deal is likely to continue. |
| Nottingham Forest | Bally's | Betting | Yes | Betting FoS banned from 2026/27 |
| Sunderland | W88 | Betting | Yes | Betting FoS banned from 2026/27 |
| Tottenham Hotspur | AIA | Insurance | Possible | AIA to move from FoS sponsor to only be the training kit sponsor at the end of the 26/27 season |
| West Ham United | BoyleSports | Betting | Yes | Betting FoS banned from 2026/27 |
| Wolverhampton Wanderers | DEBET | Betting | Yes | Betting FoS banned from 2026/27 |
The current picture is dominated by three sectors: betting, financial services and tech. Betting holds the largest share for now, but many of those deals will disappear with the 2026 ban. Financial and tech brands already have strong footholds and are expected to take more space as the reset unfolds.
case study
The Premier League Approach That Delivered 8:1 ROI
When eToro entered the Premier League, they didn’t buy the biggest club — they bought the right model. A smart, multi-club approach gave them frequency, impact and category ownership. Five years later, the numbers tell the story: 8:1 ROI and global scale.
the opportunity
The 2026 Front-of-Shirt Reset
Next season is the last before the biggest front-of-shirt shake-up in twenty years. Betting brands are stepping aside, twelve clubs will be selling at once, and pricing won’t look like it has in the past. If you’re thinking about entering the Premier League — or stepping up — this is the moment to understand the landscape properly.
Frequently Asked Questions
A significant number of clubs are still partnered with betting brands for 2025/26. These deals will be affected by the Premier League’s front-of-shirt betting ban, which comes into force from the 2026/27 season. Aston Villa, Bournemouth, Brentford, Burnley, Crystal Palace, Everton, Fulham, Nottingham Forest, Sunderland, West Ham United and Wolverhampton Wanderers all currently have betting sponsors.
Clubs currently sponsored by betting brands are the most likely to have openings as the 2026/27 rules come into force. We highlight these in the table, and can provide a more detailed availability view on request for serious brand enquiries.
Yes. These sectors already invest heavily in sport and benefit from the global reach, trust and frequency that Premier League exposure delivers. As betting brands exit, fintech, trading and wider tech brands are well placed to step into front-of-shirt positions at more attractive valuations.
Costs vary widely by club. Top-six teams command multi-million fees per season, while mid-table and newly promoted clubs offer more accessible pricing. During the 2026 reset, valuations are expected to shift due to higher supply and the exit of betting brands.
Yes. Sleeve deals, training wear, regional partnerships and digital rights can all deliver strong exposure at lower cost. For some brands, an aggregated or multi-club approach offers better reach and flexibility than a single headline deal.
Thinking about sponsorship?
We’ll send a quick overview of which clubs match your audience and objectives.
