Stake & Everton

After analysing the sports sponsorship marketplace, we proposed suitable options across all Premier League teams. Everton emerged as the optimal partner for four key reasons:

• Global Brand Awareness – Stake would drive awareness among the Premier League’s global 3 billion audience with uniform branding at all of Everton’s 38 games – as well as match day LED and interview backdrop coverage.
• Premium IP Alignment – The partnership would see Stake branding at some of the most viewed matches globally, including the famous Merseyside derby – placing Stake’s brand at the centre of the Premier League narrative.
• Elevated Club Interest – As Everton’s long-term shirt sponsor, Stake would become a part of their history as the Toffees said goodbye to the infamous Goodison Park to move to a new stadium on Liverpool’s waterfront.
• Multi-channel Media Coverage – Stake would accelerate brand exposure through both online and offline across TV, digital, print and key related licensees, such as EA Sports’ FIFA franchise and Premier League Fantasy Football.

Stake experienced a notable increase in brand awareness among football enthusiasts, particularly within the UK and key international markets, rising to the top of the gaming world.

The heightened brand visibility and association with a Premier League club contributed to an increase in user registrations and activity on Stake’s platform – becoming a top 5 global company based on annual gross gaming revenue.

Seeing the value sports sponsorship continue to bring their brand, Stake has recently expanded its football portfolio further with a Front of Shirt of Chilean First Division club, Ñublense.

We’re unable to share exact results due to confidentiality.