eToro & Premier League

Partnering with a challenge club came with a risk of underperformance, while being a sector partner wouldn’t deliver frequency of reach. A first for any online trading brand, we proposed a multi-club aggregation model for four key reasons:

• Global brand realignment – By partnering with seven clubs, eToro had a global platform, loved and followed by millions, to publicly align their brand with.
• High-density marketing platform – A multi-club approach provided an ‘always on’, high-density marketing platform, including branding at 35% of Premier League games to reach fans in 200+ markets.
• Global PR coverage – As the first Premier League sponsorships paid for in bitcoin, eToro would earn global press coverage from the world’s leading financial media outlets.
• Market leading brand positioning – The strategy would differentiate eToro as a Premier League sponsor, not just a club sponsor, with branding alongside the league’s other blue-chip partners, such as Barclays.

eToro’s seven-club partnership gained global attention from football and non-football audiences alike. Forbes cited the move as a “watershed moment”, naming eToro as the leaders of football’s fintech revolution.

Sports sponsorship has become their #1 most cost-effective marketing channel. By aligning with reputable sports entities, eToro built brand awareness and trust among diverse audiences across the globe – growing their user base from 10 million to 35 million in five years and have recently successfully IPO’ed.

We’re unable to share exact results due to confidentiality.