Flipster makes esports debut as official crypto exchange partner of TALON’s Dota 2 Team, powering a new era of fan engagement
Flipster, one of the world’s fastest-growing cryptocurrency derivatives trading platforms, today announced an exclusive partnership with TALON, one of Asia’s premier competitive gaming organisations, competing in 10 major titles, including Dota 2, League of Legends, and Valorant across seven countries.
As part of the collaboration, TALON’s Dota 2 team will officially compete under the name Flipster TALON, with Flipster securing naming rights for the team for the next year.
This milestone deal establishes the brand as the Official Crypto Exchange Partner of TALON, marking the platform’s debut in the rapidly expanding global esports space. These initiatives aim to bridge the energy of esports with the empowerment of digital assets, fostering education, interactivity, and inclusive participation across both worlds.
“Esports is one of the most exciting frontiers for Web3 culture to thrive,” said Youngsun Shin, Head of Product and Partnerships at Flipster. “Through Flipster TALON, we’re championing a new kind of connection with a digital-native generation that values openness, creativity, and inclusion – the same values that underpin crypto.”
Beginning with TALON’s Dota 2 roster, Flipster and TALON will roll out a series of co-created content, campaign drops, and digital fan activations aimed at deepening fan engagement and making crypto more approachable.
“Flipster’s partnership with TALON is grounded in a shared commitment to access and inclusion,” Youngsun added. “By focusing on free-to-play titles and a player-first approach, Flipster supports the gaming community across the spectrum – from casual fans to pro athletes — much like it empowers both beginner and experienced traders through its platform.”
“We’re thrilled to welcome Flipster to the TALON family,” said Sean Zhang, CEO of TALON. “As innovators in their field, Flipster shares our drive to push boundaries and create richer fan experiences. Together, we’re exploring exciting new ways to bring gaming and crypto culture together.”
Since its founding in 2021, Flipster has grown rapidly, now serving over one million users across nearly 200 countries. With institutional-grade infrastructure and a community-first mindset, Flipster is on a mission to make crypto trading more accessible, rewarding, and fun.
The full Flipster TALON rollout is set for June, including player signings, co-branded content, and a launch video to mark the partnership’s debut.
Facilitated by global sports marketing agency SportQuake, the partnership aligns Flipster with TALON’s elite competitive pedigree, expansive reach across Asia, and highly engaged Gen Z audience – a key target for both esports and crypto adoption.
“We are delighted to bring together Flipster and TALON, two brands who have enjoyed great success to this point in their development,” said Matt House, CEO of SportQuake.
This partnership sets Flipster and TALON on a path for further expansion, with a shared aspiration to become globally recognised digital platforms.
Both brands are passionate about setting the standard in their respective fields, and we are excited to facilitate this important step forward.”