This week Vodafone Egypt announced a new initiative that could see customers earning a lot of free minutes, thanks to brand ambassador Mohamed Salah. The telecommunications company are giving each customer that signs up to the ‘Mo Salah World’ tariff, 11 free minutes every time the Liverpool superstar scores.

Currently Vodafone Egypt have 43m registered users and with the average cost per call at around 25p, each goal Salah scores could cost the company in excess of £100m.

Salah currently has 28 Premier League goals and with Liverpool still having 7 games remaining it looks as though he will surpass the record of 31 – currently held by Alan Shearer, Cristiano Ronaldo and Luis Suarez.