Hotforex & Santos esports

SportQuake provided a detailed report that showed that Trading was experiencing period of hyper-growth in football, with availability, pricing and differentiation hardening accordingly and there was a unique opportunity to innovate as the first sector mover in esports.

SportQuake focused on developing a global partnership with Santos esports for three main reasons:

1. First mover brand positioning: As the first Trading brand to engage in an esports partnership, HotForex would have a unique space to promote their services and make B2B & B2C headlines
2. Team rebrand for maximum visibility: HotForex would gain maximum exposure in major esports leagues, including League of Legends, through a full team rebrand including team naming rights, branding on all uniforms, a launch event and a redesign of the famous Santos badge.
3. Two key audiences: In an era where football and gaming are coming together to form a global entertainment business, a unique partnership with the esports division of one of South America’s most famous teams would simultaneously engage LATAM football and esports audiences.

The deal was the perfect move for HotForex to mark 10 years of innovative Trading excellence, connecting Trading and esports to reach their desired LATAM demographic.

We’re unable to share exact results due to confidentiality.