ANDRES INIESTA SPONSORSHIP
Online trading company UFX wanted a global brand ambassador and influencer to help them differentiate their brand and support their expansion into global markets.
Barcelona captain Andres Iniesta was selected for the global awareness his personal brand stands for, as an individual with unique football talent, one club integrity and a top ten global football social following.
The first fruits of the UFX Andres Iniesta sponsorship sees the Barcelona midfield superstar in the unfamiliar territory of an American football game with eventually excelling in under the pressure of his new running back role and ultimately excelling to score a touchdown.
Shot in a studio in Barcelona the campaign humorously showcases UFX’s belief that that there is a first time for everything.
Services Used: Planning & Consulting, Strategy Development, Negotiation, Activation
Marketing Campaign: Official Press Launch, PR, Video Content, TV Advert, Digital & Social Content