ANTHONY JOSHUA SPONSORSHIP
SportQuake partnered JD Sports the global trainer and sports fashion retailer with unified world heavyweight Champion Anthony Joshua.
Anthony Joshua was made to be a JD ambassador. His background and sporting achievements coupled with his sparkling charisma and vision making him hugely influential amongst JD’s core customer group while at the same time authentically personifying what JD Sports is all about to mainstream audiences.
There was also a huge creative opportunity around partnering JD Sports the Undisputed King of Trainers with Anthony Joshua as he pushes to become the Undisputed heavyweight boxing champion of the world.
The JD AJ #RoadToUndisputed campaign is designed to champion progress and inspire the next generation to what is possible through hard work, dedication and creativity.
Services Used: Planning & Consulting, Strategy Development, Negotiation, Activation
Marketing Campaign: Official Press Launch, Product Integration, Uniform Branding, PR, Video Content, Digital & Social Content, Consumer Brand Experience Events, Point Of Sale (POS)
CONTENT MARKETING CAMPAIGN
The 12 part #RoadToUndisputed mini-series sees Anthony Joshua looking back and sharing memories of his career to date from his electric debut to Stormzy’s live PA for his walk out music vs. Dillian Whyte to his blockbuster unification battle vs Wladimir Klitschko.
Launched at the Press Conference for Anthony Joshua’s unification fight with Joseph Parker the content was designed to put JD Sports at the heart of the conversation around the fight and extend the conversation across the 12-week period from Press Conference to Showtime through publishing episodes on a weekly basis.
Watch the full series here.
ANTHONY JOSHUA BELT TOUR CONSUMER BRAND EXPERIENCE
The #RoadToUndisputed belt tour, is an exclusive JD Sports consumer brand experience event that tours JD Sports retail stores across the country pre and post all Anthony Joshua fights.
The event is designed to mobilize street level support for the Champ and brings thousands of fans through JD's doors for the ultimate Anthony Joshua experience. The experiential activation includes a photo opportunity with Anthony Joshua's heavyweight championship belts, as well as the JD Sports Punchbag Machine Challenge, in which fans attempt to beat Anthony Joshua's own high score on the machine, win tickets to the fight and the chance to meet the man himself.
Read how AJ shut down Oxford St here.