HOME CREDIT CHINA
Home Credit is a global consumer finance provider with operations in 11 countries including a huge Chinese business formed in 2010 and now spanning 29 provinces and municipalities across 312 cities with a staff of 86,000.
As the only wholly foreign-invested consumer finance company in China and with a focus on brand building and government relations there was a unique opportunity to be a first mover in aligning and supporting President Xi Jinping’s ambitious football manifesto to 2050 including his desire to host – and win – a World Cup.
The sponsorship sees Home Credit become a key part of the Chinese Super League (CSL) supporting Beijing Guoan, Shandong Luneng, Tianjin Teda and Jiangsu Suning and working together on a multi-year basis on a series of branding building and CSR initiatives to grow football popularity and participation in China.
Services Used: Planning & Consulting, Strategy Development, Negotiation, Activation
Marketing Campaign: Official Press Launch, Trade & Consumer Brand Experience Events, Government Events, Uniform Branding, LED Pitchside Advertising, Video Content, Digital & Social Content, Point Of Sale (POS)