PINLIVE FOODS CO., LTD is a brand operator in China specialising in importing, distributing and marketing international brands to aspirational customers in mainland China.
The deal with Borussia Dortmund sees PINLIVE’s imported German Lager brand Wurenbacher become the Black and Yellow’s Official Beer in China cascading the Club’s famous IP through all product and distribution outlets to elevate the beer’s authentic German import credentials and engage the discerning Chinese beer drinking audience.
The partnership was launched with a series of fan and trade events during Dortmund’s summer tour of China.
Services Used: Planning & Consulting, Strategy Development, Negotiation, Activation
Marketing Campaign: Official Press Launch, Licensing, Trade & Consumer Brand Experience Events, Point Of Sale (POS)