Planning & Consulting

Key phase informing and identifying strategy to drive desired outcomes. Insight building starts with getting to know you, your brand culture and reasons for communication. Then a full forensic audit of your data including current and past work and your competitive landscape. On top of that we overlay sports data, opportunity sizing, business reasoning and consumer insights which gets us to initial findings on the best strategic spaces for your brand.

Strategy development

Detailed interrogation of robustness of strategy. Framework setting including initial creative idea development innovation and ideation. Budget setting. Extensive brand and partner meetings to explore, develop and finalise best opportunities and best partners to deliver strategy. Choosing the right partners is critical for success.

Negotiation

Our experienced deal team have a reputation for consistant delivery and innovative deal making to execute procurement of optimum mix of IP, branding, content and other marketing rights required to underpin strategy. Complicated marketplaces. Complicated deal structures. Multiple buying points. Prime assets heavily competed for.

Activation

Campaign planning, management and delivery. Agency integration and platform and asset creation including content strategy and content creation. Execution of integrated multi-platform roll out of communications through brand channels, sports provider channels and PR and influencer channels.

Measurement & Evaluation

Full range of in-house and external solutions to track results and make learnings.

 

 

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