UEFA have announced a landmark multi-year deal with Visa, as the global payments company becomes the first ever UEFA sponsor dedicated to women's football, running from 2018 until 2025.
The partnership will see Visa support women's football at all levels. As a result Visa will become a main partner of the UEFA Women's Champions League, the UEFA Women's EURO, the UEFA Women's Under-19 and U17 Championships and the UEFA Women's Futsal EURO until 2025, as well as UEFA's football marketing platform Together #WePlayStrong.
The seven-year partnership reflects the continued growth and progression of women's football throughout Europe. Visa Europe chief executive officer, Charlotte Hogg, said: "It is an exciting time for women's football. Twenty-one million women and girls participate in the beautiful game across Europe and at Visa we want to celebrate every single one of them."
Women's football in Spain has also revolutionsed the sponsorship model as the Spanish football federation (RFEF) officially changed its regulations to allow clubs in the top two women’s divisions to sell their own naming rights. The change comes in response to top-flight clubs already featuring sponsors in their club names. A Tenerife-based meat business, Egatesa, already forms part of Grandilla Tenerife Egatesa.
The change in law hopes to encourage more sponsors to sign deals with clubs, increasing the revenue generated throughout the women’s game in Spain.
In July Stanley Black and Decker signed a deal with Barcelona women’s team, to become their first ever front of shirt sponsor. Read all about the history making deal here.