Last week SportQuake reported that there would be a ban on betting adverts during live televised sports taking place before the watershed. This week the Industry Group for Responsible Gambling (IGRG) confirmed that these changes would be introduced and are expected to be introduced during the summer of 2019.
The ban is being brought in to protect vulnerable gamblers, with reports suggesting that around 430,000 Brits are ‘problem gamblers’ – with 55,000 of those aged between 11-16.
According to a report in the Times on Monday UK broadcasters have warned that the value of TV sports rights contracts will decline as a result of the advert ban. However, chief executive of the Gambling Commission, Neil McArthur said that the announcement is: “a significant step forward in demonstrating that this is an industry that is starting to listen to its customers and the wider public.”