Manchester United continue to prove their global popularity by announcing that the club’s official app has become the most downloaded football app worldwide. United MD, Richard Arnold, utilised last weeks Q2 financial report to highlight the platforms “sustained and phenomenal” growth and user engagement, since its launch in August.
United’s increased digital success came as Arnold spoke about record revenues of £208.6m for their second financial quarter. The revenue figures were aided by growth in sales of media rights, as well as matchday tickets. Broadcast revenues for the quarter have risen 37.9%, year-on-year, to £103.7m whilst match-day revenue for the quarter generated £39m – a 5.7% increase.
The Red Devil’s expect the financial growth to continue throughout the year, projecting total revenues totalling £630m – despite having had to pay £19.6m in compensation to Jose Mourinho and his coaching staff. This figure will be aided by recent partnerships with global hotel chain Marriott and sunglasses brand Maui Jim.
Arnold continue to say that this year’s inaugural ePremier League esports competition will have a huge impact on engagement with their fanbase. With esports allowing the club to connect and engage with fans in “new and exciting ways”.
Earlier this month United were unveiled as the most popular Premier League club on social media. Read more about the report here.
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