Alibaba owned payment platform, Alipay, have signed a new eight-year deal with UEFA to become the official payment partner of men’s national team football from 2018 to 2026. This will include Euro 2020 and 2024, as well as the UEFA Nationals League finals.
The announcement was made after Jack Ma’s Alibaba hit record sales of $30.8bn during China’s ‘Singles Day’, with Alipay being widely used for many of the transactions.
UEFA will work with Alipay to provide a digital experience for fans who follow their nation during UEFA Euro 2020 across 12 countries, as well as in Germany for Euro 2024. Alipay aim to bring digital innovation to football fans, enhance their onsite experience and deliver seamless payment and other services to fans in Europe and throughout the world.
UEFA president Aleksander Čeferin said: "Alipay is at the forefront of digital payments and in association with its global partners, Alipay has unique connections with over 900 million users. We believe the partnership will further innovate the way in which UEFA engages with football fans around the world."