UEFA is set to launch its own OTT football streaming platform, which could significantly shake up the global broadcasting of the sport. The service, which is being provisionally named UEFA TV, is being backed by UEFA president Aleksander Ceferin – who was re-elected for another four years last week.
It is believed that the platform, set to launch in time for the 2019/20 season, would only be available outside of Europe and North America when it first launches, with the Champions League unavailable until 2021 given the existing global broadcast deals.
With a new UEFA competition starting in 2021 and a number of European domestic leagues up for grabs by broadcasters, there is massive scope for UEFA TV to provide a wide variety of football for fans around the world.
The announcement coincides with talks regarding whether the Premier League should look at introducing an OTT service, which many believe would increase revenue for the league but significantly reduce the monthly subscription spend for fans.
Last week DAZN announced the new MultiView service, which will provide a better more immersive viewing experience for fans. More here.
Earlier this week UEFA also joined WeChat to help connect with fans in China. Read all about it here.
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