Last week Liverpool launched their latest global campaign, titled ‘This Means More’. The campaign celebrates the bond that the club has with its supporters, partners and employees. Liverpool will leverage the This Means More concept throughout the 2018/19 season – via brand, retail and partnership activations.
The launch video, which has been viewed over 5 million times across social media, sees manager Jurgen Klopp explain what separates Liverpool from any other club, encapsulating the passion of the fans and the history of the football team.
Liverpool certainly proved that This Means More than just football with an incredible 5-2 win over AS Roma in the Champions League semi-final, sparking incredible scenes in and outside of Anfield.
However, two late goals from Roma mean the second leg will be a gripping event as the Italians are yet to concede a Champions League goal at home this season. Roma who agreed a record front of shirt deal with Qatar Airways, played the semi-final in their new kit. More here.