Super Bowl LIII takes place on Sunday, as the LA Rams face favourites New England Patriots at the Mercedes-Benz Stadium in Atlanta. The Super Bowl is the biggest single sporting event in the world and arguably bigger in terms of commercialisation, with brands paying north of $5m for a 30-second slot.
Despite the eye-watering costs for advertising, brands will receive huge exposure with viewership of Super Bowl LIII set to beat last year’s 103m – which was the lowest figure since the 2009 Super Bowl.
With each company jostling for attention during each ad break we often see bizarre, ethical or politically driven commercials and 2019 is no different. However, 66% of Americans say they think politically-focused Super Bowl ads are not appropriate – therefore there will be limited politics off the field at Super Bowl LIII.
Pepsi know they are stepping into Coca-Cola country in Atlanta, but their ‘More Than OK’ advert aims to put an end to the question, is Pepsi OK?
Doritos have put together the unlikely collaboration of Chance the Rapper and The Backstreet Boys for ‘Now Its Hot’
Female-led dating app, Bumble, has enlisted the help of Serena Williams to promote empowerment with their ‘The Ball Is In Her Court’ ad.