Data released by FIFA this week revealed that Russia 2018 was the most engaged World Cup in history. Across the four-week tournament FIFA received over 7.5 billion engagements on their digital platforms, 1.25 billion video views and more than 580 million interactions on FIFA social media channels.
FIFA also expanded its social coverage for Russia 2018, creating official accounts on Russian VKontakte, which gained more than 1 million followers during the tournament. As well as creating accounts on Weibo and WeChat for their Chinese audience.
Official FIFA sponsors also benefited from the huge fan engagement. Apps such as McDonald’s FIFA World Cup Fantasy, Hyundai’s FIFA World Cup Match Predictor and the Panini Digital Sticker Album presented by Coca-Cola received over 25 million users during the tournament.
Brands across the world wanted to be part of the football narrative throughout the summer, even the ones with no official partnership with FIFA. At SportQuake we picked out some of our favourites, read about our choices here.