This week Arsenal introduced Robot Pires to the club, the Gunners new chatbot. Offering fans personalised and unique access to the club via Facebook Messenger, Skype, Slack and Telegram.

The new AI chatbot can respond to natural language from the fans, whether it be live score updates, stats or club news. Fans can even request videos of their favourite ever Arsenal moments via the new bot.

Robot Pires offers a new way for fans to engage with the club with casual supporters staying informed with match updates and trending news deliveries, while superfans can dig deeper with play-by-play match commentary, reports and analysis, all messaged directly to you in real-time.

Tom Hines, senior content manager for Arsenal, added: “We're constantly looking at ways to bring fans content that makes their matchday experience even more entertaining.”