Real Madrid and Adidas have agreed an 8-year sponsorship deal, the value of which is unprecedented in football.

The deal, which seems the extend their current partnership, is reported to be worth €1.1 billion over the course of the deal. 

“This agreement will help us to achieve our mission to be the best sports company in the world. It also underpins Adidas’ leadership in the football category,” Adidas Chief Executive Kasper Rorsted said in a statement.