This week PSG announced as the clubs Official Branded Cryptocurrency Partner, a first of its kind deal in Ligue 1. The blockchain-based fan engagement and monetisation platform will help PSG to enhance and evolve its fan engagement approach.

Both parties will be working together to develop the world’s first Fan Token Offering (FTO), exclusively for the PSG fanbase. The token, which will be listed on will allow fans to engage with PSG through mobile polling platforms. Token owners will also be granted access to exclusive fan rewards, content and experiences.

Alexandre Dreyfus, Founder & CEO of, said: “We admire the Club’s vision in being the first club in world football to adopt this new technology and set a new standard in fan engagement.” will create a new connection between Paris Saint-Germain and its global fanbase, helping the club to integrate blockchain technology as part of its fan engagement strategy."