French champions PSG have finally announced a new multi-year front of shirt deal with hotel chain Accor, having announced in August that the club would not be renewing with Emirates.
Accor’s Live Limitless (ALL) lifestyle loyalty programme will replace Emirates at the beginning of next season. Although financial terms have not been disclosed, it is reported that the deal is “in the top four European contracts”.
For context, Emirates have been paying between €25m and €30m each year, in a deal which dates back to 2006. However, PSG chairman Nasser Al-Khelaifi wanted Emirates to pay up to €80m a year to extend the partnership – a figure that the Dubai-based airline were not willing to meet.
PSG also unveiled a new global partnership with Swiss cruise company MSC Cruises this week, ahead of their 5-1 win against Montpellier. The deal is reported to be worth €2m each year.
PSG have been setting trends with their kits this season by replacing Nike’s famous Swoosh with the Jumpman logo. More here.
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