The Premier League has opened its first-ever international office, with Singapore being the chosen location. The office, which began to operate this week, has been set up to help fight piracy of Premier League content within the Asia-Pacific region.

The Premier League attracts millions of fans in Asia and as a result the English top-flight has numerous contracts in place with broadcasters making all 380 matches available to viewers. Therefore, clamping down on piracy and illegal streams is paramount for the Premier League.

Paul Molnar, the Premier League’s Director of Broadcasting said: “it is critical that we now deploy local resource and expertise to combat the increasing threat of piracy which undermines all stakeholders in the creative industry.”

As well as looking to combat piracy, the Premier League hopes that the new office will strengthen the relationship with its fanbase in Singapore and across Asia.

Asia continues to be a key market for Premier League clubs, with huge dedicated fanbases and massive commercial potential. Last week Man United announced a series of club-themed entertainment centres will be opening in China. Read more here.

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