French champions, PSG, will swap their traditional club crest for special Nike Jordan ones when they play in the Champions League this season. The collaboration between the Jordan brand and PSG has been made as part of the clubs £22m-a-year sponsorship deal with Nike.
During the Champions League the Eiffel Tower on PSG’s club crest will be replaced with the famous Jumpman logo, as Nike look to grow the Jordan brand throughout Europe. The sportswear giant are also planning an entire PSG x Jordan range, including a jacket that Justin Timberlake wore during his recent Paris concert.
This won’t be the first time Nike have adapted PSG’s kit to help boost the brand. Earlier this year Nike athletes Neymar and Mbappe wore special kits to celebrate the launch of Nike’s new Mercurial Vapor. The Mercurial logo replaced the ‘M’ in each players surname.
The collaboration will be the first time the Jordan brand has featured on a football kit, but not the first time the brand has been used in the sport. Two years ago, PSG superstar Neymar wore limited edition Neymar x Jordan boots.