Nike have unveiled their World Cup ad, which have always left a lasting impression on football fans from Ole Football in 2004 to the animated The Last Game in 2014 and 2018’s Vain a Brasileiragem is no different. According to data from tech company Realeyes, consumers find ‘Vai na Brasileiragem’ more emotionally engaging than Adidas’ ‘Create the Answer’, big win in the battle of the two sportswear giants.
The advert, made for Nike Brazil, focuses on Brazil and the national team heading to Russia; from kids playing street football to the first team listening to instructions during a team talk. Brazilian legend and long-standing Nike ambassador, El Fenomeno, makes a short cameo during the ad as Nike pay homage to Ronaldo’s iconic moment in The Aiport ad from 1998 – which is celebrating it’s 20th anniversary this summer.
Despite Adidas’ best efforts, with their star studded 4-minute film, it looks as though Nike have stolen the show yet again with their guerrilla marketing expertise.