The NBA announced this week an eye-watering $1.1bn extension with Take-Two Interactive, allowing the video game publisher to continue to produce NBA 2K titles for a further seven years. The deal allows 2K to continue to use official NBA branding, player IP and other NBA branded games – such as smartphone apps.
NBA 2K18 was the top-selling sports video game, outselling EA’s FIFA series, and the third best selling overall in the industry – with the 2018 iteration of NBA 2K selling ten million units. The games popularity was made apparent last year as the NBA 2K League was launched, becoming the first sports tournament to be operated by one of the major US sports leagues.
Take-Two chairman and chief executive, Strauss Zelnick, said “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings.”
In October the Premier League announced the introduction of the ePremier League, the first eSports tournament operated by the English top-flight. Read more here.
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