The NBA has announced a multi-year partnership with hospitality and entertainment giant, MGM. The deal, a first-of-its-kind deal for a major US sports league and a sports betting operator, is worth a reported $25m – which will be paid over three years.
Under the deal, MGM Resorts, will be able to use official NBA and WNBA branding as well as access to the leagues data streams. MGM Resorts will also be promoted across the league’s digital assets and social media platforms.
The partnership marks the first move by one of North America’s four major leagues to sign an official gambling partner following May’s US Supreme Court ruling to relax sports betting laws in the country. However, individual teams within the major leagues are still prohibited from having official betting partners.