Beats has signed a landmark partnership with the NBA, which sees the Apple owned company become the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball from October 2018.

The new partnership will further allow Beats to leverage its extensive roster of NBA brand ambassadors including LeBron James, James Harden and Draymond Green.

Beats are planning to make the NBA partnership the focal point of its 10-year anniversary celebrations. These celebrations will include collaborating with and establishing separate deals with NBA teams, as well as launching a line of its audio products for fans around the world including NBA team-branded headphones.

Also included in the deal Beats will provide product to players and activate the sponsorship during marquee events including the NBA All-Star Weekend, NBA Draft and international NBA games in China and Europe.