Napoli have become the first football team in the world to launch its own exclusive Amazon Brand Store, allowing millions of fans across the world easy access to official Napoli kit and merchandise.

The Amazon store has been launched in Europe, allowing fans in Italy, England, France, Germany and Spain access. With the aim of extending the agreement in the future to include the North American market.

As well as access to official club merchandise the page will also feature animated club content, that will be updated throughout the season.

The Brand Store is part of Napoli’s international development strategy that has been undertaken by the club in recent years. With the aim of strengthening the brand in foreign markets.

Amazon have stepped up their involvement in football having recently acquired the rights to broadcast the Premier League, as over the top services continue to grow in the sports broadcasting market.