Manchester United are set to continue to grow their presence in China after announcing a series of club-themed entertainment and experience centres are set to open in the country. The Red Devils have teamed up with Chinese property developer, Harves, and will open centres in Beijing, Shanghai and Shenyang by the end of 2020.
United, who are the most followed football team on Weibo, are trying to bring fans who can’t watch the club live, closer to the Old Trafford atmosphere through immersive and interactive experiences.
Richard Arnold, United’s Managing Director, said: “We’re very excited to be partnering with Harves on the Manchester United Entertainment and Experience Centres concept, offering our millions of Chinese fans the chance to experience the club in a new and innovative way. We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years.”
In 2018 United launched the ‘Wake Up The Red Devil’ campaign to connect with fans in China. Read more about it here.
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