Lucozade Sport has announced a revolutionary approach to plastic-free packaging, by trialling fully edible drink and gel containers at sporting events this year. Working with Skipping Rocks Lab, who produce an edible range called Ooho, Lucozade will offer their isotonic products encased in an edible seaweed outer layer at selected UK running events.
The move from Lucozade hopes to eradicate single-use plastic containers from being used at running events, where athletes will often have one sip of drink and throw the bottle on the floor. Lucozade have also pledged to ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025.
The announcement from Lucozade is the latest in environmentally friendly decisions made in the sports industry. Manchester United, Real Madrid, Bayern Munich and Juventus will all play in kits this season made from ocean plastic. More here.