The Merseyside giants have secured their first big win of the season, in eSports.

eSports representatives from all 20 Premier League clubs took part in the tournament, the first eSports tournament hosted by England’s top flight, over two days at the Gfinity Arena, a dedicated eSports venue in London. The event was screened in full by Sky Sports and also streamed on Twitch and Facebook.

Brands will be looking at the impact of the first tournament and capitalising on opportunities to reach a growing niche audience.