Liverpool FC has extended their already longstanding partnership with Standard Chartered. The club’s sponsorship with the British bank will run until the end of the 2022/23 season. This is the second longest deal in Liverpool’s history, it began in 2010. It is reported that the deal is worth £160m across the four years.
Standard Chartered have benefitted hugely from the relationship. Over 37m people have been exposed to the Standard Chartered brand through LFC’s platforms. An interactive fan experience presented by Standard Chartered, LFC World, has reached 140,000 fans and 4,000 children have participated in football clinics.
Liverpool face Real Madrid this Saturday in the Champions League final. For the third year in a row, BT Sport are providing a free online stream. Find out more here.