Premier League title challengers, Liverpool, have confirmed they are in talks with a number of kit manufacturers as their current deal with New Balance expires at the end of the 2019/20 season.

In December it was reported that Liverpool were in negotiations with New Balance regarding an extension; but it now looks as though the club are open to alternative options as they seek to surpass United’s £75m per-season deal with Adidas.

Liverpool announced last week a world record pre-tax profit of £125m for the 2017/18 financial year, which saw their commercial revenue increase by £17m. The Reds success on the pitch is certainly being financially reflected off of it and the hunt for a new kit manufacturer confirms that.

Chief Commercial Officer for Liverpool, Billy Hogan, said: “We are in conversation with New Balance and we are in conversation with others as well. Before continuing to say that the kit deal “is an incredibly important partnership – not just for the financial support it delivers for the club but also from the distribution standpoint.”

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